Henesh Rawat
One of the most common and traditionally trusted MBA specializations is an MBA in Marketing. Over the years it has stood as the most sought after the specialized MBA program. MBA Marketing covers each and every aspect of sales & marketing beginning from the identification of consumer needs, marketing the product and offering after sales service satisfaction. All the business aspects including brand management, Retail Management, Consumer and Sales management, Marketing strategies, digital marketing, product development among others. The skills required by the candidates to pursue the course on MBA Marketing specialization include Mathematical Ability, Good Communication Skills, Analytical and Leadership Skills, Reasoning Skills and Problem-Solving Skills.
MBA Exam Preparation Books Buy Online
MBA in Marketing Management provides deep and wide learning that helps students to become successful Marketing managers. The key learning areas are Market Research and Analysis; Sales techniques; Pricing Determination; Product Advertising; Product Designing; Presentation and above all Communication skills. MBA in Marketing is the one of the highest paying MBA domains with average salary of Rs.5 LPA to Rs.25 LPA depending upon the MBA college ranking.
Top MBA Colleges for Marketing in India include IIM Ahmedabad, IIM Calcutta, FMS Delhi, IIFT Delhi, XLRI Jamshedpur, SPJIMR Mumbai, MDI Gurgaon, IMT Ghaziabad among others. These MBA in Marketing Colleges in India offer different types of MBA Marketing programs. These programs range from being standalone to part-of-regular MBA programs, from full-time to part-time and many other options.
This article by CollegeKampus.com will help you learn about following:
- Type of Courses on MBA in Marketing in India
- Top MBA Colleges for Marketing in India
- MBA in Marketing Scope: Placements & Career Opportunities
- MBA in Marketing Course Syllabus
Different Types of Courses with MBA Marketing Specialization
MBA in Marketing Colleges in India are more than 3000. These Colleges offer MBA Marketing Specialization courses of different nature and duration but their coverage areas are same. After study of more than 50 programs, we can classify the programs offered on MBA in Marketing in India into following different categories:
- 2-Year Full Time Specialized MBA in Marketing by IIM
- 2-Year Full Time Specialized MBA or MBA Equivalent PGDM in Marketing by B-Schools and Universities like IMT, TAPMI
- 1-Year Full Time or Executive (Part Time) On-Campus/Hybrid Specialized MBA in Marketing by Top B-schools & Universities like K J Somaiya, ISB Hyderabad
- MBA Marketing Specialization offered within 2-year full time General MBA/PGDM Program like iIM Ahmedanad, FMS Delhi, SPJIMR Mumbai
Top MBA Colleges for Marketing in India
If you are looking for MBA in Marketing Colleges in India, below are the top management institutes with courses on MBA in Marketing in India
| MBA College | Title & Type of MBA Marketing Course | MBA Marketing Course Fees (Rs. in lakhs) |
|---|---|---|
| IIM Ahmedabad | PGP with Specialization in Marketing; 2 years full time | 23.00 |
| IIM Bangalore | MBA with Specialization in Marketing; 2 years full time | 23.20 |
| IIM Calcutta | MBA with Specialization in Marketing; 2 years full time | 21.10 |
| ISB Hyderabad | PGPM with specialization in Marketing; 1 year full time | 30.41 |
| FMS Delhi | MBA with Specialization in Marketing; 2 years full time | 1.92 |
| IIFT Delhi/Kolkata | MBA (IB) with specialization in Marketing; 2 years full time | 17.25 |
| SPJIMR Mumbai | PGDM with specialization in Marketing and Operations; 2 years full time | 17.50 |
| XLRI Jamshedpur | PGDM- Business Management with specialization in Marketing; 2 years full time | 23.60 |
| IMT Ghaziabad | PGDM Marketing; 2 years full time | 17.50 |
| TAPMI Manipal | PGDM Marketing Management; 2 years full time | 14.30 |
MBA Marketing Admissions
The eligibility criteria for MBA Marketing Admissions have two most important points:
- You must be a graduate with 50% or 60% marks in any discipline
- You must register and appear in the acceptable national level/state level/institute level MBA entrance test and score well.
Let us know about each type of institutes offering MBA Marketing with the program name, duration.
1. 2-Year Full Time Specialized MBA in Marketing by IIM
Out of 20 IIMs, none of the IIMs have launched the two year Full Time standalone specialized MBA Marketing program. However, all the IIMs including IIM Ahmedabad, Bangalore, Calcutta, Lucknow and others offer MBA Marketing as important specialization within their flagship 2 years program. The MBA Marketing in IIMs is one of the most sought after MBA specializations. The program covers all the key courses offered in standalone specialized MBA Marketing program offered by top B-schools.
2. 2-Year Full Time Specialized MBA or MBA Equivalent PGDM in Marketing by B-Schools and Universities
MBA Marketing is offered by many top B-schools as exclusive Stand-alone Management Program. The student has to apply for this program only at the time of MBA admission. Many of the top MBA colleges like IMT, TAPMI, exclusive MBA in Marketing
To cater to the rising demand of MBA Marketing, these MBA Colleges and private PGDM colleges are offering specialized MBA/PGDM on the lines of their flagship MBA programme. Some of the top MBA colleges in Non-IIM category offering 2 year full time specialized MBA/PGDM are given below:
| Universities & B-schools offering MBA/PGDM in Marketing | Programme Name | Duration & Mode | Fee (Rs.in lakhs) |
|---|---|---|---|
| IMT Ghaziabad | PGDM Marketing | On campus; 2 years full time | 17.50 |
| TAPMI Manipal | PGDM Marketing Management | On Campus; 2 years full time | 14.30 |
3. 1-Year Full Time or Executive (Part Time) On-Campus/Hybrid Specialized MBA in Marketing by Top B-schools & Universities
| Universities & B-schools offering MBA/PGDM in Marketing | Programme Name | Duration & Mode | Fee (Rs.in lakhs) |
|---|---|---|---|
| ISB Hyderabad | PGPM with specialization in Marketing | On campus; 1 year full time | 40.41 |
| K J Somaiya Institute of Management Studies & Research, Mumbai | MBA (Part Time) Marketing Management | On Campus; 3 years part time | 2.97 |
4. MBA Marketing Specialization offered within 2-year full time General MBA/PGDM Program
MBA in Marketing is one of the most popular specializations offered in the flagship MBA/PGDM programs. There are IIMs, FMS, XLRI, MDI among other top MBA colleges that offer MBA Marketing as a Specialization in 2nd year of their flagship MBA program. List of Top MBA Colleges offering MBA Marketing Specialization is below.
| MBA College | Program name | Duration & Mode | Fee (Rs. in lakhs) |
|---|---|---|---|
| IIM Ahmedabad | PGP with Specialization in Marketing; | On Campus; 2 years full time | 23.00 |
| IIM Bangalore | MBA with Specialization in Marketing; 2 years full time | On Campus; 2 years full time | 23.20 |
| IIM Calcutta | MBA with Specialization in Marketing; 2 years full time | On Campus; 2 years full time | 21.10 |
| ISB Hyderabad | PGPM with specialization in Marketing; 1 year full time | 30.41 | |
| FMS Delhi | MBA with Specialization in Marketing; 2 years full time | On Campus; 2 years full time | 1.92 |
| IIFT Delhi/Kolkata | MBA (IB) with specialization in Marketing; 2 years full time | On Campus; 2 years full time | 17.25 |
| SPJIMR Mumbai | PGDM with specialization in Marketing and Operations; 2 years full time | On Campus; 2 years full time | 17.50 |
| XLRI Jamshedpur | PGDM- Business Management with specialization in Marketing; 2 years full time | On Campus; 2 years full time | 23.60 |
| IIM Lucknow | PGPM with specialization in Marketing | On Campus; 2 years full time | 14.16 |
| IIM Shillong | MBA with specialization in Marketing | On Campus; 2 years full time | 15.00 |
| IIM Udaipur | MBA with specialization in Marketing | On Campus; 2 years full time | 17.60 |
| IIM Indore | PGP with specialization in Marketing | On Campus; 2 years full time | 16.10 |
| IIM Kozhikode | PGP with specialization in Marketing Management | On Campus; 2 years full time | 19.00 |
| IIM Nagpur | PGP with specialization in Marketing | On Campus; 2 years full time | 13.75 |
| IIM Tiruchirappalli | PGPM with specialization in Marketing | On Campus; 2 years full time | 18.00 |
| IIM Amritsar | MBA with specialization in Marketing & Communication | On Campus; 2 years full time | 12.00 |
| SIMSREE Mumbai | PGDBM with specialization in Marketing | On Campus; 2 years full time | 1.36 |
| PUMBA Pune | MBA with specialization in Marketing | On Campus; 2 years full time | 1.34 |
MBA in Marketing Management Vs MBA in Sales Management
Both the programmes MBA in Sales Management and MBA in Marketing Management are the 2 years full time MBA programmes. Most of the colleges offer specialization in MBA in Marketing.
The basic difference between the Sales and Marketing Management MBA programmes is that while MBA in Sales Management is prominently related to dealing with managing a company’s sales operations. The Sales management professionals are supposed to be responsible for meeting the sales targets, hiring sales staff, training them staff, preparing and updating the sales reports, collect orders, check the stocks, manage the distributors, whole sellers, retailers among other activities.
However, MBA in Marketing Management is related to the practical application of marketing techniques and the management of a firm’s marketing resources and activities. The Marketing management professionals are responsible for influencing the level, timing, and composition of customer demand.
Besides, Marketing communication, a crucial part of company’s marketing efforts is also included in the study of MBA course in Sales & Marketing. Within the purview of Marketing Communication are included advertising, direct marketing, branding, packaging, printed materials, PR activities, sales presentations, sponsorships, trade show appearances among others. Complete communication with the market is included in the MBA in Marketing Communication course.
MBA in Marketing Scope: Average Placements & Career Opportunities
After completing your Marketing Management MBA, career opportunities are open in the areas of product management, industrial marketing management, advertising, sales management, marketing research, retailing, consulting among others.
If you have done MBA in Marketing from a top MBA college, the average salary offered in accordance with the role offered can go as high as Rs.10 to 20 lakhs per annum. Even after doing the MBA in Marketing from Tier-2 B-school, the average salary offered remains high enough at Rs.5 to 7 lakhs per annum.
Top Recruiters for MBA in Marketing
Some of the top recruiters who look for candidates with MBA in Marketing qualification include HUL, Rivigo, Enhance Group, Tata Global Beverages, Bata, Fermenta Biotech, Field Fresh Foods, GE CLP, ITC, GILAC, Marico, ABFRL, Britannia, Bajaj Auto, Maruti Suzuki, Royal Enfield, Tata Motors, Tata Steel, Flipkart, Swiggy, OYO, Games 24*7, Google, Hexaware, Infoedge, Value Labs, Amazon, Deloitte, Godrej, L&T, Apple, Bain & Company, Raymond’s, Boston Consulting, Goldman Sachs, Axis Bank, Yes Bank, ICICI, Morgan Stanley, J P Morgan, Barclays, McKinsey, Lehman, among others.
MBA Marketing: Profiles & Roles Offered
Key roles and profiles offered to the candidates with MBA in Marketing specialization include Business Analyst, Campaign Manager, Category Manager, Digital Marketing, Marketing Manager, Product Manager, Sales Manager, Offline marketing manager, Consumer-Relation Manager/Relationship Manager, Business Development Manager among others.
MBA Marketing Course Syllabus
The MBA Marketing course Syllabus is designed in such a way that the Management graduate is able to handle multiple marketing management tasks simultaneously. The key topics in MBA Marketing course subjects as included in IIM Ahmedabad, SPJIMR, IIFT, IMT, TAPMI among other top MBA colleges are:
- Marketing Management
- Advertising and Sales Promotion
- Business-to-Business Marketing
- Competition and Globalization
- Consumer Behaviour
- International Marketing
- Internet Marketing
- Marketing Decision Models
- Marketing Engineering
- Marketing Fair
- Marketing in Emerging Countries
- Marketing in Practice
- Marketing Metrics for Marketing Performance Evaluation
- Marketing Research
- Pricing Management
- Product and Brand Management
- Qualitative Market Research
- Retail Management
- Sales and Distribution Management
- Service Marketing
- Sports and Tourism Marketing
- Strategic Marketing
- Rural Marketing
- Market Planning
Which MBA Marketing Specialization is best for You? Decide before Joining
The MBA programs in Marketing Management range from being standalone to part-of-regular MBA program, from full-time to part-time and many other options. While all 2-year Full-Time Regular MBA programs offer this specialization in second year of their program, there are a few top Institutes offering Specialized MBA in Marketing right from the day one.
If you pursue General MBA in top B-schools, you can choose your specialization in the end of first year but if you are taking admission in the specialized MBA program, you pursue your specialization from the day one of the first year. So, before entering the MBA program, you should give a thought to the idea whether you wish to choose your specialization after one year of study or want to pursue MBA in Marketing without leaving scope for change.
If you are passionate and clear about making a career in MBA in Marketing, you can go for full time MBA Marketing specialization and join the specialized program right from beginning. Please note that top B-schools like IMT, TAPMI, conduct separate GD-PI-WAT for admission to MBA/PGDM in Marketing programs.
If you have less time and wish to complete your MBA specialization faster, you can join one year full time MBA offered by many top B-schools. But if you are a working professional and cannot join a regular program, you can opt for part time or online MBA specialized program.
