Top MBA in Marketing colleges in India

Henesh Rawat November 16, 2023 58 0

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One of the most common and traditionally trusted MBA specializations is an MBA in Marketing. Over the years it has stood as the most sought after the specialized MBA program. MBA Marketing covers each and every aspect of sales & marketing beginning from the identification of consumer needs, marketing the product and offering after sales service satisfaction. All the business aspects including brand management, Retail Management, Consumer and Sales management, Marketing strategies, digital marketing, product development among others. The skills required by the candidates to pursue the course on MBA Marketing specialization include Mathematical Ability, Good Communication Skills, Analytical and Leadership Skills, Reasoning Skills and Problem-Solving Skills.

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MBA in Marketing Management provides deep and wide learning that helps students to become successful Marketing managers. The key learning areas are Market Research and Analysis; Sales techniques; Pricing Determination; Product Advertising; Product Designing; Presentation and above all Communication skills. MBA in Marketing is the one of the highest paying MBA domains with average salary of Rs.5 LPA to Rs.25 LPA depending upon the MBA college ranking.

Top MBA Colleges for Marketing in India include IIM Ahmedabad, IIM Calcutta, FMS Delhi, IIFT Delhi, XLRI Jamshedpur, SPJIMR Mumbai, MDI Gurgaon, IMT Ghaziabad among others. These MBA in Marketing Colleges in India offer different types of MBA Marketing programs. These programs range from being standalone to part-of-regular MBA programs, from full-time to part-time and many other options.

This article by CollegeKampus.com will help you learn about following:

Type of Courses on MBA in Marketing in India
Top MBA Colleges for Marketing in India
MBA in Marketing Scope: Placements & Career Opportunities
MBA in Marketing Course Syllabus

Different Types of Courses with MBA Marketing Specialization

MBA in Marketing Colleges in India are more than 3000. These Colleges offer MBA Marketing Specialization courses of different nature and duration but their coverage areas are same. After study of more than 50 programs, we can classify the programs offered on MBA in Marketing in India into following different categories:

2-Year Full Time Specialized MBA in Marketing by IIM
2-Year Full Time Specialized MBA or MBA Equivalent PGDM in Marketing by B-Schools and Universities like IMT, TAPMI
1-Year Full Time or Executive (Part Time) On-Campus/Hybrid Specialized MBA in Marketing by Top B-schools & Universities like K J Somaiya, ISB Hyderabad
MBA Marketing Specialization offered within 2-year full time General MBA/PGDM Program like iIM Ahmedanad, FMS Delhi, SPJIMR Mumbai

Top MBA Colleges for Marketing in India

If you are looking for MBA in Marketing Colleges in India, below are the top management institutes with courses on MBA in Marketing in India

MBA College	Title & Type of MBA Marketing Course	MBA Marketing Course Fees (Rs. in lakhs)
IIM Ahmedabad	PGP with Specialization in Marketing; 2 years full time	23.00
IIM Bangalore	MBA with Specialization in Marketing; 2 years full time	23.20
IIM Calcutta	MBA with Specialization in Marketing; 2 years full time	21.10
ISB Hyderabad	PGPM with specialization in Marketing; 1 year full time	30.41
FMS Delhi	MBA with Specialization in Marketing; 2 years full time	1.92
IIFT Delhi/Kolkata	MBA (IB) with specialization in Marketing; 2 years full time	17.25
SPJIMR Mumbai	PGDM with specialization in Marketing and Operations; 2 years full time	17.50
XLRI Jamshedpur	PGDM- Business Management with specialization in Marketing; 2 years full time	23.60
IMT Ghaziabad	PGDM Marketing; 2 years full time	17.50
TAPMI Manipal	PGDM Marketing Management; 2 years full time	14.30

MBA Marketing Admissions

The eligibility criteria for MBA Marketing Admissions have two most important points:

You must be a graduate with 50% or 60% marks in any discipline
You must register and appear in the acceptable national level/state level/institute level MBA entrance test and score well.

Let us know about each type of institutes offering MBA Marketing with the program name, duration.

1. 2-Year Full Time Specialized MBA in Marketing by IIM

Out of 20 IIMs, none of the IIMs have launched the two year Full Time standalone specialized MBA Marketing program. However, all the IIMs including IIM Ahmedabad, Bangalore, Calcutta, Lucknow and others offer MBA Marketing as important specialization within their flagship 2 years program. The MBA Marketing in IIMs is one of the most sought after MBA specializations. The program covers all the key courses offered in standalone specialized MBA Marketing program offered by top B-schools.

2. 2-Year Full Time Specialized MBA or MBA Equivalent PGDM in Marketing by B-Schools and Universities

MBA Marketing is offered by many top B-schools as exclusive Stand-alone Management Program. The student has to apply for this program only at the time of MBA admission. Many of the top MBA colleges like IMT, TAPMI, exclusive MBA in Marketing

To cater to the rising demand of MBA Marketing, these MBA Colleges and private PGDM colleges are offering specialized MBA/PGDM on the lines of their flagship MBA programme. Some of the top MBA colleges in Non-IIM category offering 2 year full time specialized MBA/PGDM are given below:

Universities & B-schools offering MBA/PGDM in Marketing	Programme Name	Duration & Mode	Fee (Rs.in lakhs)
IMT Ghaziabad	PGDM Marketing	On campus; 2 years full time	17.50
TAPMI Manipal	PGDM Marketing Management	On Campus; 2 years full time	14.30

3. 1-Year Full Time or Executive (Part Time) On-Campus/Hybrid Specialized MBA in Marketing by Top B-schools & Universities

Universities & B-schools offering MBA/PGDM in Marketing	Programme Name	Duration & Mode	Fee (Rs.in lakhs)
ISB Hyderabad	PGPM with specialization in Marketing	On campus; 1 year full time	40.41
K J Somaiya Institute of Management Studies & Research, Mumbai	MBA (Part Time) Marketing Management	On Campus; 3 years part time	2.97

4. MBA Marketing Specialization offered within 2-year full time General MBA/PGDM Program

MBA in Marketing is one of the most popular specializations offered in the flagship MBA/PGDM programs. There are IIMs, FMS, XLRI, MDI among other top MBA colleges that offer MBA Marketing as a Specialization in 2^nd year of their flagship MBA program. List of Top MBA Colleges offering MBA Marketing Specialization is below.

MBA College	Program name	Duration & Mode	Fee (Rs. in lakhs)
IIM Ahmedabad	PGP with Specialization in Marketing;	On Campus; 2 years full time	23.00
IIM Bangalore	MBA with Specialization in Marketing; 2 years full time	On Campus; 2 years full time	23.20
IIM Calcutta	MBA with Specialization in Marketing; 2 years full time	On Campus; 2 years full time	21.10
ISB Hyderabad	PGPM with specialization in Marketing; 1 year full time		30.41
FMS Delhi	MBA with Specialization in Marketing; 2 years full time	On Campus; 2 years full time	1.92
IIFT Delhi/Kolkata	MBA (IB) with specialization in Marketing; 2 years full time	On Campus; 2 years full time	17.25
SPJIMR Mumbai	PGDM with specialization in Marketing and Operations; 2 years full time	On Campus; 2 years full time	17.50
XLRI Jamshedpur	PGDM- Business Management with specialization in Marketing; 2 years full time	On Campus; 2 years full time	23.60
IIM Lucknow	PGPM with specialization in Marketing	On Campus; 2 years full time	14.16
IIM Shillong	MBA with specialization in Marketing	On Campus; 2 years full time	15.00
IIM Udaipur	MBA with specialization in Marketing	On Campus; 2 years full time	17.60
IIM Indore	PGP with specialization in Marketing	On Campus; 2 years full time	16.10
IIM Kozhikode	PGP with specialization in Marketing Management	On Campus; 2 years full time	19.00
IIM Nagpur	PGP with specialization in Marketing	On Campus; 2 years full time	13.75
IIM Tiruchirappalli	PGPM with specialization in Marketing	On Campus; 2 years full time	18.00
IIM Amritsar	MBA with specialization in Marketing & Communication	On Campus; 2 years full time	12.00
SIMSREE Mumbai	PGDBM with specialization in Marketing	On Campus; 2 years full time	1.36
PUMBA Pune	MBA with specialization in Marketing	On Campus; 2 years full time	1.34

MBA in Marketing Management Vs MBA in Sales Management

Both the programmes MBA in Sales Management and MBA in Marketing Management are the 2 years full time MBA programmes. Most of the colleges offer specialization in MBA in Marketing.

The basic difference between the Sales and Marketing Management MBA programmes is that while MBA in Sales Management is prominently related to dealing with managing a company’s sales operations. The Sales management professionals are supposed to be responsible for meeting the sales targets, hiring sales staff, training them staff, preparing and updating the sales reports, collect orders, check the stocks, manage the distributors, whole sellers, retailers among other activities.

However, MBA in Marketing Management is related to the practical application of marketing techniques and the management of a firm’s marketing resources and activities. The Marketing management professionals are responsible for influencing the level, timing, and composition of customer demand.

Besides, Marketing communication, a crucial part of company’s marketing efforts is also included in the study of MBA course in Sales & Marketing. Within the purview of Marketing Communication are included advertising, direct marketing, branding, packaging, printed materials, PR activities, sales presentations, sponsorships, trade show appearances among others. Complete communication with the market is included in the MBA in Marketing Communication course.

MBA in Marketing Scope: Average Placements & Career Opportunities

After completing your Marketing Management MBA, career opportunities are open in the areas of product management, industrial marketing management, advertising, sales management, marketing research, retailing, consulting among others.

If you have done MBA in Marketing from a top MBA college, the average salary offered in accordance with the role offered can go as high as Rs.10 to 20 lakhs per annum. Even after doing the MBA in Marketing from Tier-2 B-school, the average salary offered remains high enough at Rs.5 to 7 lakhs per annum.

Top Recruiters for MBA in Marketing

Some of the top recruiters who look for candidates with MBA in Marketing qualification include HUL, Rivigo, Enhance Group, Tata Global Beverages, Bata, Fermenta Biotech, Field Fresh Foods, GE CLP, ITC, GILAC, Marico, ABFRL, Britannia, Bajaj Auto, Maruti Suzuki, Royal Enfield, Tata Motors, Tata Steel, Flipkart, Swiggy, OYO, Games 24*7, Google, Hexaware, Infoedge, Value Labs, Amazon, Deloitte, Godrej, L&T, Apple, Bain & Company, Raymond’s, Boston Consulting, Goldman Sachs, Axis Bank, Yes Bank, ICICI, Morgan Stanley, J P Morgan, Barclays, McKinsey, Lehman, among others.

MBA Marketing: Profiles & Roles Offered

Key roles and profiles offered to the candidates with MBA in Marketing specialization include Business Analyst, Campaign Manager, Category Manager, Digital Marketing, Marketing Manager, Product Manager, Sales Manager, Offline marketing manager, Consumer-Relation Manager/Relationship Manager, Business Development Manager among others.

MBA Marketing Course Syllabus

The MBA Marketing course Syllabus is designed in such a way that the Management graduate is able to handle multiple marketing management tasks simultaneously. The key topics in MBA Marketing course subjects as included in IIM Ahmedabad, SPJIMR, IIFT, IMT, TAPMI among other top MBA colleges are:

Marketing Management
Advertising and Sales Promotion
Business-to-Business Marketing
Competition and Globalization
Consumer Behaviour
International Marketing
Internet Marketing
Marketing Decision Models
Marketing Engineering
Marketing Fair
Marketing in Emerging Countries
Marketing in Practice
Marketing Metrics for Marketing Performance Evaluation
Marketing Research
Pricing Management
Product and Brand Management
Qualitative Market Research
Retail Management
Sales and Distribution Management
Service Marketing
Sports and Tourism Marketing
Strategic Marketing
Rural Marketing
Market Planning

Which MBA Marketing Specialization is best for You? Decide before Joining

The MBA programs in Marketing Management range from being standalone to part-of-regular MBA program, from full-time to part-time and many other options. While all 2-year Full-Time Regular MBA programs offer this specialization in second year of their program, there are a few top Institutes offering Specialized MBA in Marketing right from the day one.

If you pursue General MBA in top B-schools, you can choose your specialization in the end of first year but if you are taking admission in the specialized MBA program, you pursue your specialization from the day one of the first year. So, before entering the MBA program, you should give a thought to the idea whether you wish to choose your specialization after one year of study or want to pursue MBA in Marketing without leaving scope for change.

If you are passionate and clear about making a career in MBA in Marketing, you can go for full time MBA Marketing specialization and join the specialized program right from beginning. Please note that top B-schools like IMT, TAPMI, conduct separate GD-PI-WAT for admission to MBA/PGDM in Marketing programs.

If you have less time and wish to complete your MBA specialization faster, you can join one year full time MBA offered by many top B-schools. But if you are a working professional and cannot join a regular program, you can opt for part time or online MBA specialized program.